From Local Roots to Online Reach
Lone Star Plumbing
Lone Star Plumbing is a Calgary-based, family-owned business. With over 30 years of experience, they specialize in plumbing, gas fitting and hydronic heating.
Despite their experience and reputation for quality work, Lone Star’s challenge was reaching a broader audience and establishing a solid online presence. With under-utilized social media platforms, our main goal has been to enhance their visibility and create a presence that accurately represents the team and their values.
The Strategy
Since working together we have focused on three key aspects:
Platform Optimization: We optimized their presence on key platforms, including Facebook and Instagram, focusing on consistent branding and messaging.
Content Creation: By creating our own content we have been able to accurately represent and showcase Lone Star’s level of expertise and values. Behind-the-scenes looks at projects, customer testimonials and educational posts are the pillars of their online presence.
Community Engagement: Beyond creating content for the Lone Star team we have established collaboration opportunities with other industry members to highlight what working with a renowned, well-rounded team can do.
The Results
The implementation of this strategy led to significant improvements in the business’ online presence and customer engagement.
Increased Engagement: Social media engagement rates increased, with more followers interacting and sharing their content.
Brand Awareness: Consistent posting and community engagement efforts led to a more solid and increased brand recognition within the Calgary area.
Client Testimonial
“We have worked with Sara for the last couple of years. We have really enjoyed working with her, and appreciate the skillset she brings to our company. She is very professional and always has a positive attitude. Thank you, Sara!”
-Ryan Voelk, Owner, Lone Star Plumbing & Heating Ltd.
Connecting Online Audiences to In-Studio Energy
Rumble Boxing - Mahogany
Rumble Boxing is a boutique boxing studio that offers high-intensity heavy bag classes, personal training and an energetic community atmosphere. The unique blend of “fight club meets nightclub” creates an empowering environment for all fitness levels.
Despite offering a unique fitness experience, Rumble Mahogany was struggling to build a stronger connection in their local community, increase awareness and attendance for special events and leverage the potential of platforms like Instagram and TikTok to reach a broader audience.
The Strategy
To address their challenges we implemented a comprehensive strategy that included:
Platform Management: Regularly updating and managing Rumble Mahogany’s Instagram, Facebook and TikTok accounts. Showcasing classes, trainers and community events.
Content Creation: Developing engaging content, including behind-the-scenes footage, promotional posts for events and trending content.
Community Interaction: Engaging with followers through comments, direct messages, interactive stories and carefully planned giveaways to build a loyal online community.
Social Media Optimization
Collaborative Events: Assisting in the planning and promotion of events such as Mother’s Day celebration, Spring event and Father’s Day.
Themed Classes: Assisting with organizing special classes like “Box & Bands”, “Box & Bootcamp”, Mom focused classes, JR Bootcamps and special Valentine’s Day themed classes to create unique experiences that resonate with the community and their needs.
Partnerships: Coordinating with local businesses to enhance event visibility and credibility, providing fun experiences for the studio clients.
Event Planning & Promotion
Performance Tracking & Adjustment
Analytics Monitoring: Regularly reviewing social media analytics to assess the effectiveness of posts and campaigns.
Strategy Refinement: Adjusting content and promotional strategies based on performance data to ensure continuous improvement and tailored plans.
The Results
The implementation of this strategy led to:
Increased Social Media Engagement: A significant rise in likes, comments and shares on Instagram and TikTok.
Enhanced Community Connection: Stronger relationships with local businesses and expanding reach within the Calgary fitness community.
Tailored Community Offers: By understanding the needs of their market we were able to provide the community with classes and programs that are relevant to SE Calgary.
Client Testimonial
“Working with Sara has been a game changer for us”
-Maddy Christensen, Studio Manager, Rumble Boxing Mahogany
From Extinguished to Ignited: Rebranding a Fire Safety Legacy
Fire Safety Services
When we first met Fire Safety Services, they had built a strong reputation through years of reliable work and expertise. But as their business grew, they recognized the need for a brand and online presence that reflected their professionalism and matched the quality of service they delivered.
Their visual identity and marketing materials were due for a refresh — something that could carry their legacy forward while making space for new opportunities.
The Strategy
We led a complete brand refresh from the ground up. Our approach focused on repositioning the company as a modern leader in fire safety without losing the legacy and trust they’d built over the years.
Here’s what we tackled:
Logo Redesign: We created a sleek, scalable new logo that captured their industry while bringing in a sharp, professional aesthetic.
Media Kit Creation: Built a client-ready media kit to support business development and proposals.
Website Overhaul: Updated the layout, messaging, and visuals of their website for clarity, mobile-friendliness, and modern appeal.
Team Headshots: Produced a library of consistent, clean headshots that better represent the team behind the work.
Google Business Optimization: Refreshed their listing with new imagery, keywords, and consistent branding to boost local visibility.
The Results
The new brand identity gave our client a cohesive look and feel that matched their level of expertise. Their upgraded materials have helped them confidently pitch to larger clients and elevate their online credibility.
Plus, with polished visuals and a clear digital presence, they’ve seen increased engagement on their website and improved feedback from both new and returning customers.
